Sports Venues

Stadium wayfinding software

Place QR codes at gates and concourses. Fans scan with their phone and find their section, concessions, and restrooms. No app needed.

Search for a location...100 Level ConcourseGate BArena Bowl - The seating bowl.Arena BowlGate A - Gate A -- north-west entrance for sections 101 to 110.Gate AConcessions - West - West concessions: burgers, hot dogs, pretzels and draught beer.Concessions - WestTeam Store - Official team store: shirts, scarves and matchday programmes.Team StoreGuest Services - Guest services: lost property, ticket resolution, assistive devices and sensory bags.Guest ServicesFirst Aid - First aid post staffed by paramedics throughout the event.First AidConcessions East - East concessions: pizza, loaded fries, soft drinks and a coffee cart.Concessions EastSection 101 - Section 101, rows A to Z.You are here321G

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How it works

Three steps to get started.

1

Upload venue maps

Upload maps of your venue — concourse levels, seating sections, parking lots. Any image works.

2

Mark sections and facilities

Place markers on seating sections, gates, concessions, restrooms, VIP areas, first aid, parking zones.

3

Fans scan and navigate

Fans scan QR codes at gates or concourse entrances with their phone camera. They find their section and nearest food. No app needed.

Why sports venues use QRCodeMaps

Fans get to their seats faster. Less crowding, better experience.

Fans find seats quickly

No more walking the wrong way around the concourse. Fans scan and see the shortest path to their section.

No app to download

Fans scan with their phone camera. Works instantly — no team app, no stadium app, no signup.

Find food and restrooms

Fans search for the nearest concession stand or restroom. Less wandering, shorter lines.

Easy for all events

Sports, concerts, ceremonies — same venue, different layouts. Update markers per event if needed.

Cheap to deploy

Print QR codes and mount them at gates and concourse pillars. No kiosks, no screens.

Reduce staff questions

Ushers and security spend less time giving directions. Fans help themselves.

Tools built for game day

Everything you need to guide fans through your venue.

Venue maps

Upload concourse maps, seating charts, and parking layouts. Fans see the full venue on their phone.

QR codes at every gate

Each marker gets a printable QR code. Mount them at entry gates, concourse pillars, and stairwell entrances.

Section and food search

Fans search for 'Section 214' or 'Hot Dogs' and see the closest option from where they are.

Game-day analytics

See scan spikes at gate opening and halftime, which gates get the most traffic, and top fan searches.

Multi-level management

Lower bowl, upper deck, club level, parking — manage all areas from one account.

Event staff access

Operations, guest services, and event coordinators each get the access they need.

Understand fan movement

See how fans navigate your venue on game day.

Gate traffic

Which gates and sections get the most scans. See entry patterns and congestion points.

Fan searches

What do fans search for? Sections, food stands, restrooms — see the demand.

Peak times

Scan spikes at gate opening, halftime, and after the event. Plan staffing accordingly.

Coverage gaps

Find areas fans search for but can't locate. Add markers to reduce confusion.

Stadium wayfinding in the twenty minutes before kick-off

A stadium does its entire wayfinding job in about forty minutes. Tens of thousands of people arrive in a narrow window, most of them a few times a year at most, all trying to find a seat before something starts.

Concourse signage handles blocks and gates because those are on the ticket. It handles everything else badly, and everything else is where the revenue is: which kiosk sells what, where the shortest queue is, where the family toilets are, which bar is open at half time.

Concourse congestion is a safety consideration as much as a commercial one. People wandering while looking for something are people not moving in the direction the concourse was designed for.

Codes on concourse signage, ticket stubs and seat-back cards let a fan find the nearest kiosk without walking the ring to check. The search data then tells you what fans were looking for and could not find, which is the most direct commercial feedback a concourse can give you.

Common questions

What is stadium wayfinding?

Stadium wayfinding is how fans find their block, seat and the facilities around the concourse: kiosks, bars, toilets, first aid and exits, usually under time pressure and in crowds.

Can it help concourse congestion?

Indirectly, yes. A large share of concourse milling is people looking for something rather than queueing for it, so letting fans find facilities from where they stand reduces avoidable movement.

Can we change the map for different event types?

Yes. A concert and a match use the same building differently, so markers can be adjusted per event without changing any physical signage.

Start guiding fans through your venue

Set up your first venue map in minutes. No credit card required.

Start 30-day free trial